S3 Joins the FIM Hard Enduro World Championship as an Official Technical Partner

The FIM Hard Enduro World Championship (HEWC) is pleased to announce a new partnership with S3, who join the series as the Official Technical Partner for the 2026 season.

As HEWC continues its global growth under FIM governance, the championship is placing increasing focus on strengthening its connection with riders, teams, and fans. The partnership with S3 represents a key step in this direction, introducing a platform-driven approach to merchandise and community engagement.

S3 specialises in enabling clubs, teams, athletes, and events to create and distribute their own custom-designed apparel. Through this collaboration, S3 will support the development of a more connected and expressive Hard Enduro community, allowing participants at all levels to build and share their identity within the championship.

A defining characteristic of the FIM Hard Enduro World Championship is the unique integration of professional and amateur riders competing within the same event structure. This inclusive format creates a strong sense of community across the sport, making it a natural environment for personalised merchandise and grassroots engagement.

The partnership will initially focus on establishing a digital-first merchandising ecosystem, enabling riders, teams, and event communities to create custom designs and make them accessible to their audiences. This approach aligns with HEWC’s broader strategy to build scalable, fan-driven engagement platforms alongside its sporting and media growth.

Adam Nunn, on behalf of the FIM Hard Enduro World Championship, commented:

We see S3 as a strategic partner for the years to come. This is about giving our riders, teams, and fans the tools and parts to find what they see in the championship.

The partnership will roll out progressively throughout the 2026 season.

ABOUT S3

S3 are specialists in developing products for the motorbike industry and racing teams, with a clear focus on Hard Offroad disciplines including Hard Enduro, Rally, Trial, and Adventure. 100% dedicated to meeting the needs of Hard Offroad riders. All riders gears are designed and manufactured in-house in Girona (Spain), ensuring the highest standards of performance, safety, and comfort. In addition, S3 develops high-quality hard parts to adapt each bike to the terrain, conditions, and rider level.

All of this is delivered with the S3 signature: premium quality combined with distinctive design.

ABOUT HEWC

The FIM Hard Enduro World Championship unites the world’s toughest off-road motorcycle races into one global series. Born from legendary events like the Roof of Africa and other iconic hard enduros, it brings together professional and amateur riders on the same demanding terrain, celebrating endurance, camaraderie, and adventure. Sanctioned by the Fédération Internationale de Motocyclisme (FIM) and promoted by Hard Enduro Promotions Marketing Management LLC, HEWC showcases the full potential of hard enduro as a modern, global motorsport platform.

ABOUT THE FIM

The FIM (Fédération Internationale de Motocyclisme), founded in 1904, is the global governing body for motorcycle sport and the worldwide advocate for motorcycling. Recognised by the International Olympic Committee (IOC), the FIM oversees a wide range of world championships including MotoGP, Superbike, Motocross, Trial, Enduro, Cross-Country Rallies, Speedway, and Hard Enduro, while also working in areas such as public affairs, road safety, and touring.

Media Contact

Adam Nunn
Media Manager, FIM Hard Enduro World Championship
📧 adam@fim-hardenduro.com