The FIM Hard Enduro World Championship has announced a new commercial partnership with Polish online motorcycle parts retailer Gmoto, who come on board as Digital Retail Partner for Forza Orza in Orsa, Sweden, Round 4 of the 2026 season. The single-event activation shows intent to help fans and bike riders find shoppable products from a reliable retail partner.
Seen at HEWC. Sold on Gmoto.
The campaign line says it plainly. Hard Enduro is the most demanding proving ground in off-road motorcycling, rock, roots, mud and cliumbs that destroys anything under-engineered. Walk the paddock at any round of the championship and you are looking at hundreds of individual components doing their job under the worst conditions the sport can invent: tyres and mousses, bashplates and linkage kits, levers, grips, brake pads, chains, filters, radiator guards, hand protection, body armour, boots and helmets.
Almost all of it is available to buy. We plan to connect what fans see on the mountain with what they can put on their own bike.
Hundreds of the Parts You See at Every Round
Gmoto is not a niche outlet. The retailer carries a catalogue running to hundreds of thousands of parts and accessories spanning more than 100 motorcycle brands, covering everything from current-model race machinery to classic bikes, scooters, quads and jet skis. Its parts finder lets riders filter by their exact model, so you can identify the correct component without needing to know part numbers or specifications.
Together at Forza Orza, HEWC and Gmoto have decided to show riders just how much of that catalogue is within reach, and how much of it turns up, round after round, on the bikes contesting the world championship. Whether the goal is a full race build, a weekend of trail riding, a long-distance adventure or simply replacing what the last ride destroyed, the range extends well beyond the specialist hard enduro shelf into apparel, protection, tools, servicing consumables and touring kit. Gmoto ships across multiple countries, so the same parts are reachable well beyond its Polish home market.
What this Partnership Delivers
Across the Forza Orza weekend, HEWC's media team will produce tagged clips, "Shop the Setup" features breaking down real rider hardware, product-endurance stories tracking how components hold up under race conditions, and paddock and technical features from inside the service area. The content will run across HEWC's social media channels, website and event channels, alongside a library of edited stills.
Gmoto works alongside a partner roster that already includes Plews Tyres, S3 Parts and Factory Links — brands whose products are tested in the harshest conditions the sport can produce.
Next Up: Round 4, Forza Orza, Sweden
Forza Orza runs from 20–22 August 2026 in Orsa, Sweden, and is the first HEWC round ever staged on Swedish soil. Scandinavian forest, granite and relentless technical terrain await a championship field that arrives with the title fight wide open.
Manuel Lettenbichler leads the 2026 championship standings on 88 points, but Mitch Brightmore's win at Silver Kings closed the gap to 13, with Teodor Kabakchiev a further seven back on 68. Home favourite Eddie Karlsson sits seventh and will have Swedish crowds behind him. With four rounds still to run after Sweden, Orsa could reshape the entire season — and every part that survives it will have a story worth telling.